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Intuit Inc. (parent company of Mailchimp, Quickbooks, TurboTax, and more) needed a complete, total rebuild of its DEI webpage. I worked as a subcontractor for an agency they hired to rebuild their DEI website. This involved a brand new holistic strategy, from top to bottom, and the writing that followed. I was the lead strategist and writer on this project.
The need.
the work.
We assessed Intuit’s concerns, needs, and desires through a series of meetings and face-to-face collaboration. After collecting insight and data from their team, I developed a full strategy plan, then got approval. The writing and editing followed, with a few rounds of revisions until the client was happy. Then we went live.
THE RESULTS.
Global investment firm Goldman Sachs brought me on at a very interesting time, as they were in the early stages of launching a brand-new initiative. From the bottom up, we built their new service-based product(s), Goldman Sachs Advisor Solutions——an online hub for BAs and RIAs who are looking for more freedom and independence. I was the lead Sr. writer + strategist on this project. I also worked closely with an editor who supported me in polishing the final assets.
The need.
It was boots on the ground from day one: I came in and built a system that would carry us through execution. Upon starting, they had a few existing resources for me to reference (i.e., outlines, data, research, ideas, spreadsheets, etc.), but the bulk of the work involved weeks of close collaboration between myself and their in-house team of experts.
I sat in the driver’s seat for most of the meetings (held a couple of times a week) as we discussed details including voice + tone, vision, on-brand alignment, etc. There were times when things were changing so quickly, I was editing my work in real-time. This role called for flexibility, clear-cut communication, supreme attention to detail, and the grit to nail down the messaging (Goldman Sachs is the most particular and detail-conscious brand I’ve ever worked with in my nearly 10-year tenure as a writer).
With much patience, time and holistic collaboration, here’s what came of it:
the work.
THE RESULTS.
Miss Black North America is a home for Black women in pageantry where their achievements, influence and aspirations are celebrated, supported and rewarded. MBNA’s Founder, Taylor Thompson, had a need to create an online hub to serve as a safe space for the young women and children who are following behind in her footsteps.
THE NEED.
THE WORK.
After learning a bit about Thompson’s story, we addressed her needs to develop a strategy that could carry out her vision. This involved weeks of cross collaboration between one writer and one designer. We also built a solid playbook of voice + tone guidelines, design elements, and style choices to uphold and solidify her brand standards.
THE RESULTS.
OnePay (formerly ONE) is a neobank financial services platform that specializes in providing alternative banking solutions for those looking toward the future of the DeFi revolution. I was blessed to be a part of their team where we created everything from small micro-sized social campaigns to writing scripts for their first-ever national TV slot.
THE NEED.
The below is a sample of a micro promo ad that lived in print for one of the biggest retailers on the planet: Walmart.
THE WORK.
THE RESULTS.
Lightstream, the consumer lending division of Truist Bank, saw an opportunity to tap into State Farm’s consumer market to identify any potential needs for LightStream’s newest products and services. So they joined forces and launched a successful partnership. Next, they needed a place to funnel the traffic gained as a result of the paid promotional campaigns.
THE NEED.
So, we created a landing page for them. A one-stop hub that gave interested leads the additional answers they were looking for. The work involved a healthy mix of collaboration between cross-functional teams of both companies. I sat in on calls with stakeholders & C-suite-level execs, multi-disciplined creative teams, and legal + compliance parties who handled the checks and balances that come with adhering to industry legal standards.
I played a hands-on role in strategizing, writing, and leading our creative team to success through results-driven, go-to-market game plans that brought us to execution.
THE WORK.
THE RESULTS.
OnePay, a neobank financial services platform that provides alternative banking solutions, partnered with global money-transferring service MoneyGram to launch OnePay’s first-ever capability that allows users to move money worldwide. The need was to build out a new component + interface within their existing app, from scratch. So, we leaned on our in-house team.
THE NEED.
For this project, I was involved in a cross-collaborative effort between the Experience Design team, UX/UI copywriters (mainly my role), animation, and graphic designers to bring the vision to life. Below, peek into the customer’s journey as they navigate the new feature.
